Employer Bio:
Our client is a forward thinking Geelong based business where community and creativity come together. A successful retailer with an expanding number of products, they are working towards a bright future with a renewed commitment to generate value for customers, stakeholders and employees. On a mission to drive sustainable growth within local and international markets, and operational globally, they offer durable, high quality and personalised retail products, designed to make life memorable. Having been established for 30 years but recently brought together with a major parent company, they are now an international business with teams in the Netherlands, Canada and the USA, and are listed on the Canadian stock exchange. At the forefront of an exciting expansion, embarking on ambitious projects and creating opportunities for growth and innovation, an outstanding new vacancy has emerged for a dynamic Marketing Director to join the team on a full time basis and spearhead the marketing department, leading the strategic development and execution of brand initiatives.

The Job:
Responsible for building actionable programs to drive retail marketing performance while protecting and growing brand value, this is a critical role in shaping the brand’s direction, creating impactful marketing strategies and driving the commercial success of products. You’ll enhance brand perception, engage the community and nurture connections with customers, building relationships cross functionally and partnering with global teams. Overseeing various aspects of brand management, strategy, production, planning, budgeting, team management and customer engagement initiatives, you’ll implement plans to achieve business goals and brand ambitions. Driving and delivering consistent brand positioning across all channels and segments, growing brand awareness and consideration, you’ll conduct market research to identify trends, opportunities and customer behaviours. You’ll brief and produce marketing collateral, advertising campaigns and promotional materials, and manage and reconcile marketing budgets to maximise ROI and align with brand ambitions. Developing revenue generating opportunities, you will create and capitilise on commercial prospects through brand partnerships, working locally, nationally and internationally to enhance brand visibility and market penetration. You’ll also facilitate international business exposure, including expanding the reach in NZ, Asia and the USA.

Benefits On Offer:
A permanent, full time opportunity based in Geelong, and with generous remuneration on offer, this is your chance to make your mark on a business that’s truly going places. Enjoy working in a light filled office with a recently refreshed and sleek contemporary outfit, onsite parking, fresh weekly fruit, on-site Nespresso coffee machine, access to discounts across a range of products, and even birthday leave! With a genuine seat at the table and able to effect real change, your insights and input will be actively sought out, valued, implemented, and celebrated. With incredible executive level growth prospects and significant career advancement potential attached to this role, you’ll also have the chance to travel, engage and give back through community and team events, both locally and internationally.

Culture Snapshot:
Committed to excellence in all that they do, our client wants to be known as an employer of choice, and to diversify revenue streams, reputation, market presence and capabilities. You will work within a friendly, high-performance culture with a focus on people and their development. On one hand the environment is relaxed, down to earth and fun, but on the other, business activity is fast paced and agile with an accompanying growth mindset. Here you’ll find loads of well humoured office banter and celebrating success. There is also a genuine focus on internal promotion and continuous learning where self improvement and development is both encouraged and celebrated.

Skills Required:
This role requires an experienced marketer who can grow brand equity for commercial success. With significant experience in a similar, senior role, developing traditional and digital marketing platforms, including SEO, PPC, email marketing and Meta/ social media, you’ll be skilled in executing marketing and e-commerce strategies that guide a brand’s direction, while maintaining a strong commercial focus. Holding tertiary qualifications in marketing, retail, or a related degree (a master’s degree would be highly regarded), you’re skilled in developing and implementing successful marketing plans that increase brand visibility and market share. An analytical problem solver and not afraid to roll your sleeves up and work as part of a team as well as leading from the front with a strong, collaborative work ethic, you’ll have exceptional communication and influencing skills and be self directed, passionate and motivated. With a sound understanding of the end-to-end customer journey, you use research, insights and data to inform decision making and can easily identify key priorities, develop timelines and deliver key initiatives on time and within budget.

How To Be Considered:
To apply, follow the links or email [email protected] with your CV. For further information on this opportunity or if you have a disability or medical condition and require alternative access application methods or would like to discuss access requirements/ reasonable adjustments for the recruitment process, please contact Lauren Hogan on [email protected] or 0439 351 629 to discuss.

Who Are We:
Fruition Recruitment is a Geelong based, and Geelong exclusive, boutique recruitment firm that specialises in talent acquisition, executive search and talent advisory. With a reputation for providing industry leading results, Fruition works hard to provide a fresh alternative to transactional sales-driven agencies and is a business that clients love working with and candidates trust. We are working on this vacancy on behalf of our client.

Having a workforce that reflects the community we serve is important to both us, and to the businesses with which we partner. Our clients want to attract and retain people of all genders, ages, religions, disability, sexual orientation, family and caring responsibilities, and cultures including people of Aboriginal and Torres Strait Islander heritage. If you are interested in a position, we encourage you to apply as we celebrate the benefit that diversity brings to organisations, and to our community.

Please note though, due to the large volume of applications responses we receive to our advertised roles, we’re only able to contact shortlisted candidates. If it has been more than 7 business days since the date of your application and you haven’t heard from us but would like some specific feedback on your application, please feel free to contact us directly and we’d be happy to discuss with you.

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